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Marketing In A Week

(2016) Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today’s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers’ needs than the competition.

An Absolutely Remarkable Thing

(2019) If you came across an absolutely remarkable thing at 3 a.m. in New York City, would you walk away . . . or do the one thing that would change your life forever?

The Carls just appeared. Coming home from work at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance and craftsmanship – like a ten-foot-tall Transformer wearing a suit of samurai armour – April and her friend Andy make a video with it, which Andy uploads to YouTube. The next day April wakes up to a viral video and a new life. News quickly spreads that there are Carls in dozens of cities around the world, and April, as their first documentarian, finds herself at the centre of an intense international media spotlight.

Now April has to deal with the pressure on her relationships, her identity and her safety that this new position brings, all while being on the front lines of the quest to find out not just what the Carls are, but what they want from us.

Compulsively entertaining and powerfully relevant, An Absolutely Remarkable Thing grapples with big themes, including how the social internet is changing fame, how our culture deals with fear, and how vilification and adoration follows a life in the public eye

The Art of Flavour

(2018) Daniel Patterson, a chef, and Mandy Aftel, a perfumer, present a revolutionary new approach to creating delicious, original food. Aftel and Patterson are rock stars in their respective fields: Patterson has won two Michelin stars for his San Francisco restaurant Coi and numerous James Beard and other food awards, and his new path-breaking co-venture Loco’l is attracting national interest; Aftel has been profiled in the New York Times T Magazine and other publications and is constantly featured and quoted in magazines and blogs.

In a world awash with cooking shows, food blogs and recipes, the art of flavour has been surprisingly neglected. The multibillion-dollar flavour industry practises its dark arts by manipulating synthetic ingredients, and home cooks are taught to wield the same blunt instruments: salt, acid, sugar, heat.

But foods in their natural states are infinitely more nuanced than the laboratory can replicate – and offer far greater possibilities for deliciousness. Chef Daniel Patterson and natural perfumer Mandy Aftel are experts at orchestrating ingredients, and here they teach readers how to make the most of nature’s palette.

The Art of Flavour proceeds not by rote formula but via a series of mind-opening and palate-expanding tools and concepts: using a flavour ‘compass’ to find the way to transformative combinations of aromatic ingredients; pairing ingredients to make them ‘bury’ (control) one another and ‘lock’ (achieve an alchemy that transcends the sum of the parts); learning to deploy cooking methods for maximum effect; and the seven ‘dials’ that allow a cook to fine-tune a dish.

With more than sixty recipes that allow the cook to grasp each concept and put it into practice, The Art of Flavour is food for the imagination that will help cooks at any level to become flavour virtuosos in their own right.

From The Flavour Bible on, flavour has been a particular focus of recent interest, but no one has Patterson’s and Aftel’s unique perspective on it, their combined expertise, or their winning blend of ideas, information, recipes and cooking and perfuming lore.

The Art of Flavour is a thinking person’s cookbook that uses recipes to instil principles for creating delicious food at home, larded with fascinating information on the history and science of flavour that make it a great armchair read as well.

If It Bleeds

(2020) News people have a saying: ‘If it bleeds, it leads’. And a bomb at Albert Macready Middle School is guaranteed to lead any bulletin.

Holly Gibney of the Finders Keepers detective agency is working on the case of a missing dog – and on her own need to be more assertive – when she sees the footage on TV. But when she tunes in again, to the late-night report, she realises something is not quite right about the correspondent who was first on the scene. So begins ‘If It Bleeds’, a stand-alone sequel to the No. 1 bestselling THE OUTSIDER featuring the incomparable Holly on her first solo case – and also the riveting title story in Stephen King’s brilliant new collection.

Dancing alongside are three more wonderful long stories from this ‘formidably versatile author’ (The Sunday Times) – ‘Mr Harrigan’s Phone’, ‘The Life of Chuck’ and ‘Rat’. All four display the richness of King’s storytelling with grace, humour, horror and breathtaking suspense. A fascinating Author’s Note gives us a wonderful insight into the origin of each story and the writer’s unparalleled imagination

Billy Summers

(2021) From legendary storyteller and No. 1 bestseller Stephen King, whose ‘restless imagination is a power that cannot be contained’ (The New York Times Book Review), comes a thrilling new novel about a good guy in a bad job.

Billy Summers is a man in a room with a gun. He’s a killer for hire and the best in the business. But he’ll do the job only if the target is a truly bad guy. And now Billy wants out. But first there is one last hit. Billy is among the best snipers in the world, a decorated Iraq war vet, a Houdini when it comes to vanishing after the job is done. So what could possibly go wrong?

How about everything.

This spectacular can’t-put-it-down novel is part war story, part love letter to small town America and the people who live there, and it features one of the most compelling and surprising duos in King fiction, who set out to avenge the crimes of an extraordinarily evil man. It’s about love, luck, fate, and a complex hero with one last shot at redemption.

You won’t put this story down, and you won’t forget Billy.

Institute

(2020) ‘It does everything you’d expect of a masterpiece – and it is one’ Sunday Express Hums and crackles with delicious unease’ Independent ‘Captivating’ The Sunday Times ‘An absorbing thriller’ Mail on Sunday

NO ONE HAS EVER ESCAPED FROM THE INSTITUTE.

Luke Ellis, a super-smart twelve-year-old with an exceptional gift, is the latest in a long line of kids abducted and taken to a secret government facility, hidden deep in the forest in Maine.

Here, kids with special talents – telekinesis and telepathy – like Luke’s new friends Kalisha, Nick and Iris, are subjected to a series of experiments.

There seems to be no hope of escape. Until Luke teams up with an even younger boy whose powers of telepathy are off the scale.

Meanwhile, far away in a small town in South Carolina, former cop Tim Jamieson, looking for the quiet life, has taken a job working for the local sheriff. He doesn’t know he’s about to take on the biggest case of his career . . .

THERE’S ONLY ONE WAY OUT.

‘An epic tale of childhood betrayal and hope regained… an immersive tale full of suspense and thrills that will keep readers up late at night racing towards a heartbreaking yet glorious finale… a dazzling achievement’ – Daily Express

Betty

(2020) Born in a bathtub in 1954 to a white mother and a Cherokee father, Betty is the sixth of eight siblings: the world they inhabit in the rural town of Breathed, Ohio, is one of poverty and loss, of lush landscapes and blazing stars.

Despite the hardships she encounters, Betty is resilient. Her curiosity about the natural world, her fierce love for her sisters and her father’s brilliant stories are kindling for the fire of her own imagination, and in the face of all to which she bears witness – the horrors of her family’s past and present – Betty discovers an escape: she begins to write.

Small Pleasures

(2021) in a life of duty and disappointment from which there is no likelihood of escape.

When a young woman, Gretchen Tilbury, contacts the paper to claim that her daughter is the result of a virgin birth, it is down to Jean to discover whether she is a miracle or a fraud.

As the investigation turns her quiet life inside out, Jean is suddenly given an unexpected chance at friendship, love and – possibly – happiness.

But there will, inevitably, be a price to pay.

Gordon Ramsay’s Ultimate Fit Food

(2018) The dream combination – a Michelin-starred superchef who is also a committed athlete. Gordon knows how important it is to eat well, whether you’re training for a triathlon or just leading a busy active life. And just because it’s healthy food you don’t have to compromise on taste and flavour.

The book is divided into three sections, each one offering breakfasts, lunches, suppers, sides and snacks with different health-boosting benefits. The Healthy section consists of nourishing recipes for general wellbeing; the Lean recipes encourage healthy weight loss; and the Fit section features pre- and post-workout dishes to build strength and energise.

Red Nile

(2014) So much begins on the banks of the Nile: all religion, all life, all stories, the script we write in, the language we speak, the gods, the legends and the names of stars. This mighty river that flows through a quarter of all Africa has been history’s most sustained creator.

In this dazzling, idiosyncratic journey from ancient times to the Arab Spring, award-winning author Robert Twigger weaves a Nile narrative like no other. As he navigates a meandering course through the history of the world’s greatest river, he plucks the most intriguing, colourful and dramatic stories – truly a Nile red in tooth and claw.

The result is both an epic journey through the whole sweep of human and pre-human history, and an intimate biography of the curious life of this great river, overflowing with stories of excess, love, passion, splendour and violence.