Jake Knapp & John Zeratsky


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(2016) Good ideas are hard to find. Execution can be difficult. How should you be focusing your efforts? What will your idea look like in real life? Where do you start? And how do you know when you’ve got the right solution?

Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to answer crucial questions and deliver the best results in the least time, allowing the business to move on to the next level. It’s a ‘greatest hits’ of business strategy, innovation, behaviour science and design thinking – packaged into a battle-tested process that any team can use. Through their work at Google Ventures, Jake Knapp, John Zeratsky and Braden Kowitz have invested in companies and helped entrepreneurs to change the world. They have run more than 100 sprints with startups across all kinds of business: healthcare, housekeeping, fitness, finance and robotics.

Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It’s for companies or groups of any size, from small startups to Fortune 100s, from teachers to non-profits – anyone who has a big opportunity, problem, or idea, and who needs to get started.