Platform Revolution : How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Platform Revolution : How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Geoffrey G. Parker & Marshall

EGP370.00

3 in stock

SKU: 9780393354355 Categories: , , ,

(2017) Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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