Influencer Creep examines the shift in creative labor as artists and cultural workers are forced to adopt the same tactics as professional influencers to survive in the digital economy. Sophie Bishop explores how “optimization” for opaque algorithms, relentless “self-branding,” and the performance of “authenticity” have become mandatory for visibility. Through case studies and interviews, the book reveals how these platform demands exacerbate labor instability and reinforce systemic inequalities based on race, gender, and class within the art world.