In this bestseller, Scott Galloway analyzes how Amazon, Apple, Facebook (now Meta) and Google came to dominate the global economy, daily life and consumer behaviour — what he calls the “Four.” He argues that their success is not accidental, but rooted in powerful business strategies and psychological triggers that tap into primal human needs. The book “pulls back the curtain” on their growth, how they sustain monopoly-like influence, and what this means for competition, regulation, individual consumers, and future businesses