Virtual Smart Codes

15 Minute Arabic

(2018) The perfect book for anyone who wants to learn Arabic fast. and on-the-go with with a free downloadable audio app for Apple and Android phones, enabling learners to hear words and phrases spoken by native Arabic speakers. 12 themed chapters are broken down into 15-minute daily lessons, spanning a range of practical themes, from socialising to doing business. Each lesson combines Arabic vocabulary and grammar essentials with full-colour photographs for a user-friendly, accessible language guide. The ideal Arabic course for beginners, the 15-Minute language series will teach you how to speak a new language in just 12 weeks.

The Case for Good Jobs: How Gr

From MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth.

From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.

Workers want good jobs, and many leaders want to provide them. But they don’t think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that’s partly driven by low pay.

It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what’s keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.

Practical, prescriptive, and often provocative, The Case for Good Jobs is essential reading for company leaders who want to—who need to—choose excellence.

My Name is a Gift

Revisiting Levels of Contempor

(2020) A leading-edge study of Arabic varieties and how they are used, written by distinguished scholars in the field El-Said Badawi’s seminal, Levels of Contemporary Arabic in Egypt was first published in Arabic in 1973. Its theory of interrelated language levels that are ever-changing along a sociolinguistic continuum inspired a generation of Arabists and Arabic-language educators to re-examine Arabic varieties from a wide range of perspectives, transforming the way scholars carried out research on language variation, lexicography, and teaching Arabic as a foreign language. Since that time, Arabic has witnessed major changes in the way its spoken and written forms are practiced, but informed, scholarly publications on the current reality of the linguistic landscape have been few and far between. This collective study, with contributions from renowned scholars of Arabic applied linguistics, draws on empirical data to bring together original new research on spoken and written language varieties in Egypt today. Thematically, Revisiting Levels of Contemporary Arabic in Egypt explores three broad but interconnected areas: Arabic varieties in context, challenges to Badawi’s Levels model, and the pedagogical implications of varying levels in teaching Arabic as a foreign language. It not only discusses the current applicability of Badawi’s model to contexts such as contemporary Egyptian newspapers and Facebook, but looks at empirical data related to colloquial varieties in Egypt and elsewhere, the role of context in their current use, and the approaches to documenting and deriving colloquial lexicons. It also examines linguistic styles in different genres and contexts and for different audiences. Contributors: Muhammad Abdel Haleem, University of London, England Mona Farrag Attwa, University of Colorado, Boulder, CO Michael G. Carter, University of Oslo, Norway Mona Kamel Hassan, The American University in Cairo, Egypt Margaret Larkin, University of California, Berkeley, CA Gunvor Mejdell, University of Oslo, Norway Mustafa Mughazy, Western Michigan University, Kalamazoo, MI Karin Christina Ryding, Georgetown University, Washington, DC Waheed Samy, The American University in Cairo, Egypt; University of Michigan, Ann Arbor, MI Devin J. Stewart, Emory University, Atlanta, GA Willem Stoetzer, Leiden University, Netherlands Zeinab A. Taha, The American University in Cairo, Egypt Hanady Tawwakol, The American University in Cairo, Egypt Kees Versteegh, Radboud University, Nijmegen, Netherlands Lisa J. White, The American University in Cairo, Egypt Manfred Woidich, University of Amsterdam, Netherlands Shahira Yacout, The American University in Cairo, Egypt Munther Younes, Cornell University, Ithaca, NY

Linguistics in an Age of Globalization: Perspectives on Arab

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An African History of Africa: From the Dawn of Humanity to Independence

Cheeky Monkey

“Cheeky Monkey is ready to play! But Zebra is happy painting quietly, Giraffe is about to tuck in to lunch, and the meerkats were queueing nicely for the slide before Monkey barged in ahead of them!

Maybe Lion will play with Monkey . . . but is it a good idea to wake Lion up during nap time?”

Mots de tête

“Avec cet album, Zazie Sazonoff s’intéresse à ce qui se passe dans la tête d’un tout-petit préoccupé par le bouillonnement des mots encore si frais et souvent difficiles à faire sortir. Un livre qui joue sur les mots et le sens des images, invitant futurs et jeunes lecteurs à découvrir les jeux, pas si sages, du langage. Des mots de tête pas casse-pieds !

Enquêtes en vacances du CP au

“-Deux jeunes héros mènent l’enquête pour résoudre de mystérieuses disparitions, déchiffrer des cartes secrètes…

-20 enquêtes à résoudre tout en révisant le programme scolaire

-Plus de 80 exercices-jeux pour revoir les notions indispensables

-Tous les corrigés détaillés

-Des cahiers conformes aux programmes scolaires.”