Kotler on Marketing

Philip Kotler

EGP425.00

2 in stock

SKU: 9780684860473 Categories: , , ,

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers’ needs and wants to build brand equity to creating loyal and long-term customers.

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